LIVE AT THE ONLINE BUSINESS GROWTH SUMMIT

Beth Cameron
DAY 3 | 8TH OCT 26 | 12pM BST
Leveraging Social Media Without Being Everywhere
SESSION OUTLINE:
Social media can feel overwhelming, especially when you're constantly being told to post more, try another platform or keep up with the latest algorithm change.
In this session, Beth will bring social media back to what it really is... people speaking to people. She'll explore both sides of social media: how to choose the platforms and approach that work for you, your business and your capacity, while also thinking about the person on the other side of the screen.
Where are they spending their time? What do they actually want and need from you? And how can your content help them find, understand, trust and ultimately choose your business?
Attendees will leave with a simpler, more human approach to social media that helps them focus their time and energy where it matters, create content with purpose and use social media to support their business (without feeling like they need to be everywhere or do everything!).
WHAT YOU'LL LEARN:
How to choose the right social media platforms for you, your audience and your business (rather than feeling like you need to be everywhere).
How to create content with your audience in mind, so you're speaking to what they actually want, need and care about.
How to use social media to help potential customers find you, understand what you do and build trust in your business.
How to focus your time and energy on the activities that matter instead of constantly chasing trends, algorithms and new platforms.
How to take a simpler, more human approach to social media that supports your business without taking over your life.
Free Gift from Beth:
The Instagram Enquiry Check
Is your Instagram actually helping you generate enquiries?
If you're putting time and energy into Instagram but potential clients still aren't getting in touch, Beth's free 2-minute assessment will help you uncover what could be getting in the way.
Answer 15 quick questions about your Instagram and you'll receive a personalised Instagram Enquiry Report, using Beth's FIND Framework to identify where potential enquiries may be getting lost.
You'll discover what's already working, the biggest area that could be preventing people from enquiring and most importantly, what to focus on first.
You'll also receive a personalised action plan with practical next steps so instead of trying to post more, do more or fix everything at once, you'll know where to focus your time and energy to help turn more of your Instagram audience into potential clients.
Take the free 2-minute Instagram Enquiry Check and get your personalised action plan.
About Beth
Beth, also known as BethJCreate, is an Instagram strategist and graphic designer with almost a decade of experience in digital marketing.
With a Master’s degree in Graphic Design alongside her marketing experience, she combines strategy, design, buyer psychology and content creation to help businesses turn their expertise into content that captures attention, builds trust and generates enquiries.
As AI continues to change the way we create content, Beth is passionate about keeping social media human.
She is particularly passionate about working with service providers in the mental health, mindset, wellbeing and neurodivergence spaces, and openly shares her own experiences.
Through BethJCreate, she works with coaches and service-based businesses on Instagram strategy, content creation, profile makeovers and ongoing social media support.
Beth’s approach goes beyond individual posts and vanity metrics, looking at the role Instagram plays across the whole customer journey, from someone discovering a business for the first time to trusting them enough to enquire or buy.
Ready to build a business beyond selling your time?
Over 3 days, you'll hear from 18+ experienced entrepreneurs and industry experts, all sharing actionable strategies to help you create scalable offers, grow your audience, increase your sales and build a business that gives you more freedom, flexibility and choice.
Whether you're just starting to explore digital products or you're ready to take your online business to the next level, you'll leave with practical ideas you can put into action straight away.
Join us live for FREE and discover what's possible when your business is designed to grow beyond your time.

