LIVE AT THE ONLINE BUSINESS GROWTH SUMMIT
Jessica Shailes
DAY 2 | 7TH OCT 26 | 10:45AM BST
Charge What You're Worth: Understanding the Real Value of Your Offer
SESSION OUTLINE:
Many business owners believe the only way to increase their income is to work more hours, take on more clients or continually lower their prices to stay competitive. But the businesses that grow sustainably don't simply do more... they create more value.
In this session, you'll discover how to rethink the value you provide, move beyond competing on price and design offers that people genuinely want to invest in. You'll learn a simple framework for creating greater perceived value, understand why emotional connection drives buying decisions and explore how to future-proof your business in an ever-changing market.
By the end of this session, you'll have a clearer understanding of how to position your expertise so you can charge confidently and build a more profitable, scalable business.
WHAT YOU'LL LEARN:
Why value is not measured by the hours you work
A practical framework for creating higher-value offers
How emotional value allows you to charge premium prices with confidence
How to position your offer so it stands out in a crowded marketplace
Ways to adapt, innovate and future-proof your business as customer needs continue to evolve
About Jessica
Jessica Shailes is the MD of Ideal Marketing and brings 20 years of experience to the table. She helps businesses attract their ideal customers and understand what makes them truly valuable.
Jess is dedicated to guiding clients in discovering and communicating the real value they provide. She has a passion for consumer behaviour and psychology. Jess created an audience-profiling system that turns marketing confusion into a clear, actionable plan.
With this approach, businesses can better connect with their ideal audience and see real results. Jess is also a TEDx speaker. Her talk, "The Hidden Story Behind Why We Buy," explores what really drives customer decisions.
Connect with Jessica
Ready to build a business beyond selling your time?
Over 3 days, you'll hear from 18+ experienced entrepreneurs and industry experts, all sharing actionable strategies to help you create scalable offers, grow your audience, increase your sales and build a business that gives you more freedom, flexibility and choice.
Whether you're just starting to explore digital products or you're ready to take your online business to the next level, you'll leave with practical ideas you can put into action straight away.
Join us live for FREE and discover what's possible when your business is designed to grow beyond your time.