You know who you want as your customers. You know how you need to show up. Now it's time to create the marketing growth pathway that your audience needs to take, moving from being totally unaware you exist to being happy clients.

In this 45 minute session, Kara gives you tips on how to choose what marketing you need to do so you build the right pathway - and stop doing marketing that doesn't work.

• Understand the different stages your audience moves through from not knowing you exist to becoming a paying client

• Identify the right marketing activities for each stage of the customer journey

• Spot the gaps in your current marketing that could be stopping potential customers from moving forward

• Choose where to focus your time, energy and resources (instead of trying to market everywhere!)

• Stop wasting time on marketing activities that aren’t contributing to your business growth

• Create a simple, joined-up Marketing Growth Pathway that attracts, nurtures and converts the right people

• Walk away knowing what marketing to do, why you’re doing it and what role it plays in growing your business