Building an email list can feel overwhelming when you're starting from scratch, but taking it one step at a time makes all the difference.

In this practical session, I'll guide you through everything you need to go from zero subscribers to a list full of the right people, in a way that you can actually put into practice straight away.

We'll start with lead magnets... what they are, why they work and how to create one that your ideal audience actually wants. Then we'll look at how to use that lead magnet to attract subscribers and bring them into your world. Finally, we'll cover the welcome sequence - the often-overlooked series of emails that turns a new subscriber into someone who knows, likes and trusts you!

By the end of this session, you'll have a clear, simple framework for building an email list that works for your business and the confidence to get started.

• What a lead magnet is, why it works and how to create one your ideal audience will actually want

• How to use your lead magnet to attract the right subscribers and grow your list with purpose

• What a welcome sequence is and how to use it to build trust with new subscribers from the very first email

• A simple, clear framework for list-building that you can start putting into practice as soon as you leave the room