LIVE AT THE ONLINE BUSINESS GROWTH SUMMIT
Bettina Pfaendner
DAY 2 | 7TH OCT 26 | 12:30PM BST
Magnetic Messaging Through Story: The Framework That Turns Words Into Clients
SESSION OUTLINE:
Magnetic messaging isn't a formula. It's what happens when your story finally tells the truth. Most service-based business owners are great at what they do but struggle to make potential clients feel why it matters.
The result?
Endless explaining, inconsistent messaging and an audience that nods but doesn't act.
In this practical session, Bettina Pfaendner will walk you through the STORY Framework: a practical, 5-step method to find the story only you can tell, shape it with clarity and turn it into one real asset you can use in your business right away.
No theory. No overwhelm. Just your story made clear!
WHAT YOU'LL LEARN:
A clear understanding of why your current message might not be landing
The five movements of the STORY Framework (See, Tell, Open, Reveal, Yield)
A drafted Core Narrative Sentence — the one clear message that could become the foundation of all your marketing, started in the session itself
Free Gift from Bettina
Story Alchemist Coach
Turn your inner truth into a message that moves people.
Your story has the power to inspire, connect and create lasting impact but only when it's shaped with intention.
The Story Alchemist Coach is a practical workbook that guides you through the STORY Framework, helping you uncover the experiences, insights and messages that truly resonate with your audience.
Inside, you'll learn how to transform your personal experiences into authentic stories that build trust, create connection and support your business with confidence.
Whether you're speaking on stage, creating content or refining your brand message, this resource will help you turn your inner truth into a message that genuinely moves people.
About Bettina
Bettina Pfaendner is the founder of Digital Dolphins - Storytelling for impact, a storytelling expert, educator and creative TV producer who helps entrepreneurs and change-makers turn their inner truth and expertise into stories that inspire action.
Drawing on decades of experience in television, higher education and digital innovation, she combines human-centred storytelling with AI as a creative companion.
Through her Story Alchemy approach and STORY Method, Bettina helps people communicate their impact with greater clarity, confidence and authenticity.
Bettina Pfaendner is the founder of Digital Dolphins- Storytelling for impact, and a storytelling expert, educator and creative producer with decades of experience across television, higher education and digital innovation.
During her career in German television, Bettina produced more than 500 hours of programming and helped grow a daily television audience from 600,000 to six million viewers. She later brought this storytelling expertise into higher education, where she designed future-focused curricula, learning experiences and programmes for universities in Australia and Germany.
Today, Bettina helps heart-led entrepreneurs, educators and change-makers connect with their inner truth and turn their expertise, ideas and purpose into clear, powerful stories that build trust and inspire action. Her work brings together storytelling, transformation and AI-supported creativity while keeping the human voice and lived experience at the centre.
Through Digital Dolphins – Storytelling for Impact, Bettina created the Story Alchemy approach and the STORY Method, a practical framework that guides people to understand their audience, uncover the truth at the heart of their work, reveal meaningful insight and create transformation through story.
Her sessions are inspiring, practical and deeply human, helping participants recognise that their story can become the architecture of their impact.
Connect with Bettina
Ready to build a business beyond selling your time?
Over 3 days, you'll hear from 18+ experienced entrepreneurs and industry experts, all sharing actionable strategies to help you create scalable offers, grow your audience, increase your sales and build a business that gives you more freedom, flexibility and choice.
Whether you're just starting to explore digital products or you're ready to take your online business to the next level, you'll leave with practical ideas you can put into action straight away.
Join us live for FREE and discover what's possible when your business is designed to grow beyond your time.